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Media & Press

Coverage of Integrity Monitor and of the analyses produced with Reputation Index. Each item links to the original article.

Press coverage

  • · Advisor OnlineGreenwashing, scattano le nuove regole: 10 errori che possono costare fino a 10 milioniWhat it says →

    · Advisor Online

    Greenwashing, scattano le nuove regole: 10 errori che possono costare fino a 10 milioni

    The article discusses Italy's new rules against greenwashing, in force since 27 September 2023, following transposition of the 2024 European directive. Companies must now communicate their environmental credentials more precisely and demonstrably, avoiding generic and unverifiable statements. The competition and market authority (Agcm) will supervise and may impose penalties of up to €10 million for breaches.

    Ten risky behaviours have been identified, among them the use of vague terms such as “sustainable” without concrete evidence, climate-neutrality claims based on offsetting, and the use of unverified sustainability labels. Companies may not extend benefits to products or services that concern only part of them, nor present as a merit what is already a regulatory obligation. Future promises must also be supported by concrete plans, and no irrelevant or misleading statements may be made about the durability and repairability of products.

    Testo della rassegna stampa · © Advisor Online

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  • · Il Sole 24 Ore · Plus24, p. 15Asserzioni ambientali bocciate al 98%What it says →

    · Il Sole 24 Ore · Plus24, p. 15

    Asserzioni ambientali bocciate al 98%

    A survey carried out by Integrity Monitor has found that 98% of the environmental claims of the main listed companies in Italy and other European countries show at least one element of concern. The new greenwashing rules, inserted into the Consumer Code, give the competition authority (Agcm) the task of penalising untruthful environmental statements.

    The research highlighted that consumers find it difficult to verify the information underlying those statements, chiefly because accessible documentation is missing. Many communications also turn out to be unclear or ambiguous. This leaves companies facing reputational and compliance challenges, making transparency of the information provided crucial.

    Testo della rassegna stampa · © Il Sole 24 Ore

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  • · Il Sole 24 Ore · Plus24, p. 15 — Vitaliano D'AngerioGreenwashing: ecco le 10 cose che un'azienda non deve fareWhat it says →

    · Il Sole 24 Ore · Plus24, p. 15 — Vitaliano D'Angerio

    Greenwashing: ecco le 10 cose che un'azienda non deve fare

    Michele Bonsegna's article discusses the recent entry into force of the European greenwashing directive, transposed in Italy by Legislative Decree 30. Published in 2024, the rules aim to counter misleading company practices regarding their environmental statements. A survey has found that many European companies, Italy included, show weaknesses in their green communication. The guide drawn up with the support of the law firm A&O Shearman lists ten behaviours to avoid in order not to incur penalties from the competition authority, which can impose fines of up to €10 million.

    The main rules include the prohibition on generic statements and on asserting climate neutrality without concrete grounds. It is also prohibited to use uncertified sustainability labels and to present legal obligations as distinctive advantages. The final points concern advertising irrelevant benefits, omitting important information, and false statements about product durability. Emilio De Giorgi, a partner at A&O Shearman, stresses that the directive is a significant step in the fight against greenwashing, creating a level playing field for consumers in telling genuine commitment from misleading communication.

    Testo della rassegna stampa · © Il Sole 24 Ore

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  • · La Legge per TuttiGreenwashing: tre divieti su dieci parlano di stampanti e telefoniWhat it says →

    · La Legge per Tutti

    Greenwashing: tre divieti su dieci parlano di stampanti e telefoni

    Legislative Decree 30 of 2026, in force since 27 September, introduces strict rules against greenwashing, limiting the use of terms such as “ecological” and “sustainable” without concrete evidence. Beyond these restrictions, the law also addresses planned obsolescence, prohibiting unfair commercial practices linked to electronic devices, such as software updates that reduce their performance and false statements about repairability.

    The prohibitions also cover the use of non-original cartridges and the manipulation of information about consumables. Penalties for companies that fail to comply can reach €10 million or 4% of turnover. The law aims to ensure greater transparency and accountability, but its effectiveness will depend on enforcement and on consumer reports.

    Testo della rassegna stampa · © La Legge per Tutti

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  • · Assinews.itRassegna stampa assicurativa 3 ottobre 2026What it says →

    · Assinews.it

    Rassegna stampa assicurativa 3 ottobre 2026

    On 3 October 2026 the insurance press round-up highlights a rise in fraud and attempted fraud in the financial sector, with a significant increase in suspicious transaction reports from the Financial Intelligence Unit (Uif). Consob has blocked 1,829 websites for unauthorised financial activity, while Ivass is actively involved in the fight against insurance fraud.

    Despite these problems, the Italian insurance system shows solidity and growth prospects, with premium income up 8% in 2025. Generali has acquired a 9.9% stake in Banco de Credito Cooperativo in Spain, while Moneyfarm has broadened its trading offer. The Court of Cassation has reopened the debate on the right to be forgotten online, and the Italian government is aligning cybersecurity rules with the European Cyber Resilience Act.

    On pensions, Inps has clarified that unpaid contributions can delay retirement. The question of care for non-self-sufficient older people has also become crucial, with a growing number of people needing assistance. Finally, the mortgage market for young people has seen notable success, with more than 434,000 mortgages granted to under-36s thanks to public guarantees.

    Testo della rassegna stampa · © Assinews.it

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  • · La StampaAddio greenwashing: vietate le etichette ecologiche senza prove. Ecco perché «sarà un terremoto»What it says →

    · La Stampa

    Addio greenwashing: vietate le etichette ecologiche senza prove. Ecco perché «sarà un terremoto»

    New European rules against greenwashing have come into force in Italy, prohibiting the use of unverifiable ecological labels and certifications. Directive 825 of 2024, transposed by national law, defines greenwashing as misleading commercial practices regarding the environmental characteristics of products.

    Companies will no longer be able to use generic terms such as “green” or “sustainable” without concrete evidence, and will have to present detailed plans for their environmental practices. Information on the durability and repairability of products will also be required. Research has found that 98% of the environmental claims of the main European companies show critical elements. Daniele Pernigotti, a sustainability expert, said that the entry into force of the new rules will represent a significant change in the oversight of environmental marketing practices.

    Testo della rassegna stampa · © La Stampa

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  • · ANSAStretta contro il greenwashing, al via le nuove norme UeWhat it says →

    · ANSA

    Stretta contro il greenwashing, al via le nuove norme Ue

    The European Union is introducing new rules against greenwashing, which come into force in Italy tomorrow. Directive 825 of 2024 prohibits unverifiable statements about the sustainability of products, such as generic terms like “ecological” or “sustainable”. Companies will have to provide concrete evidence for their environmental statements and use certified sustainability labels.

    Also prohibited will be advertising that attributes limited environmental benefits or that declares neutral impacts based only on emissions offsetting. Companies will moreover have to inform consumers about the durability and repairability of products. Research has shown that 98% of the environmental statements of the main European companies show elements of concern. According to experts, the entry into force of these rules represents a significant change in the fight against greenwashing.

    Testo della rassegna stampa · © ANSA

    Print edition — no online version to link to.

  • · la RepubblicaProdotti «green» e «amici dell'ambiente». Stop dichiarazioni «allegre»: stretta sul greenwashingWhat it says →

    · la Repubblica

    Prodotti «green» e «amici dell'ambiente». Stop dichiarazioni «allegre»: stretta sul greenwashing

    On 27 September 2026 a new European directive regulating companies' environmental statements comes into force, aimed at countering greenwashing. Companies will no longer be able to use vague statements such as “green” or “biodegradable” without concrete evidence of sustainability. The directive requires environmental statements to be verified and supported by recognised certifications.

    The Italian authorities, already active in penalising misleading practices, will now have to apply stricter rules, with penalties reaching €10 million or 4% of turnover for the most serious breaches. Companies will have to adapt, revising their communications and managing products already in circulation.

    The directive aims to ensure greater transparency and credibility in environmental statements, rewarding businesses that invest seriously in sustainability and creating a fairer market. Italy's small and medium-sized enterprises, however, may struggle to meet the new requirements, making prompt action necessary to avoid penalties and seize opportunities in the growing sustainability market.

    Testo della rassegna stampa · © la Repubblica

    Print edition — no online version to link to.

  • · Borsa Italiana · Il Sole 24 Ore RadiocorClima: Integrity Monitor, con nuove norme Ue rischio greenwashing su 98% claim aziendeWhat it says →

    · Borsa Italiana · Il Sole 24 Ore Radiocor

    Clima: Integrity Monitor, con nuove norme Ue rischio greenwashing su 98% claim aziende

    An analysis carried out by Integrity Monitor has found that 98% of the environmental statements of companies listed in Italy, France, Germany, Spain and the United Kingdom show at least one element of concern, ahead of the new EU rules against greenwashing that come into force on 27 September. Of a total of 2,233 claims examined, only 54 are compliant. The report highlights that companies risk not having adequate documentation to support their environmental statements. The average risk score varies between countries, with similar values in Italy, Germany and Spain (around 53) and slightly higher in the United Kingdom (53.9).

    An analysis carried out by Integrity Monitor has found that 98% of companies' environmental statements could be exposed to greenwashing, with 92% of the 2,233 claims examined showing indicators of potential misleadingness. In 304 cases, no sufficient evidence was found to support the company statements. The report highlights a lack of accessible documentation for verifying corporate communications, together with ambiguous wording and unclear comparisons. With the introduction of the new European rules, even potentially valid statements can prove problematic if they are not adequately supported. This change turns sustainability into a question that involves not only reputation but also compliance and risk management for companies.

    Testo della rassegna stampa · © Borsa Italiana

    Print edition — no online version to link to.

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